Happy New Year from SEO Blueprint (+ Some Updates on the Horizon)

First of all, from everyone here at Detailed (the team behind SEO Blueprint) I want to wish you a Happy New Year. 🎉

There are a lot of SEO courses out there online so for you to put your trust in the one we've created is something we massively appreciate, and we'll keep improving the course for many years to come as a way of saying thank you in return.

We've been a little quiet over the past few months publicly, but a lot of time has been spent behind the scenes working on a complete publishing schedule for 2023.

To start with, we have a brand new design for the Detailed blog.


It won't be to everyone's taste (I don't think any website is) but I primarily wanted to make sure it was clean, simple and made the content easy to read. You may need to click 'display images' in your email client to see the graphic above.

I also wanted to integrate multiple page styles, so we now have a Behind the Scenes area (3 articles in there at the moment, with lots more to come) that looks completely different to a typical blog post. 

There's also an article on there I haven't tweeted about, emailed, or announced in any way.

This was not just choosing a new theme.

We literally built something custom from the ground up, with a lot of little features I haven't seen elsewhere (I'll write about that in the future, as many are easy to miss but I see in our analytics they're being used).

If things go to plan, we'll publish more than 10 detailed guides in 2023. (That doesn't sound like a lot, unless you consider we've written less than 10 guides in the history of the site).

These guides will aim to help you take your websites to the next level, with concepts I don't believe have been written about before.

Since Detailed is an SEO blog I thought the above would be relevant to you, but we have dozens of private updates in the wings for SEO Blueprint members as well.

We've been filling up our Trello over the second half of 2022 with brand new concepts I think we'll be the first to share. Ever.

We also have a few videos we want to go back and update as well.

All new concepts get put into a Google Sheet where I rate them by excitement (I know, I'm weird).

The idea being - and it has always stood me well - that the more excited I am to work on and share something, the more insightful and useful you'll find it. 

There are currently 46 items on that list, and my excitement goes as low as '4'.

Some of these just at the ideas stage, but many are more than half complete.

A couple of items on the list have had literal months of development work put into them, and many thousands of dollars, and they'll be going inside the course.

Your SEO Blueprint membership came with lifetime updates, so of course there will be no charge for these.

When I started writing this it was just going to be a "Happy New Year" post and I wasn't going to click the 'Send as email' button (I don't send most updates here as emails) but I got a little carried away in the above. 

I think that's all for now.

I know what really matters is what we publish next, and how useful that is for your online success, so let's focus on that.

Thank you for being here. Some amazing things are coming...

- Glen & the Detailed team

Hand-written Captions Now Available on 90%+ of Videos

One thing we have always tried to do with SEO Blueprint is make the training as accessible as possible for those that are hard of hearing, deaf, primarily speak another language (or maybe even can't understand me very well).

That's why I'm happy to announce we've just added handwritten captions to a further 9 videos inside the training.

You can turn these on by clicking the 'CC' button at the bottom of your video player:

We have some huge updates in progress that I can't wait to share with you, but it's important that we take care of things like this as well when we add new training or refresh what we've shared in the past.

Thank you for being here!

We Now Have 44 Featured Insights on Our 'Gold' Page

One of the best things about SEO Blueprint is not our training (which we're insanely proud of) but the community and calibre of people who have joined us.

People who have insights of their own they've been happy to share with members of the community.

There have been quite a few insights in the community that we hadn't added to our dedicated highlights page, so we've just gone ahead and done exactly that.

You can check them out here: https://seoblueprint.com/gold/

You may have seen the page in the past already, but this might be a good time to give it another look to see if there's anything you've missed.

What wasn't interesting to you before based on the stage you were at, may be exactly what you need to read right now. 

Enjoy!

Over 30 Minutes of New Local SEO Content Strategy Training

I'm very happy to announce that we have a brand new Local SEO training video inside SEO Blueprint (with lots more updates on the way).

Lucian is back with over 30 minutes of training on how to handle your content strategy. Most importantly, Lucian doesn't just talk about theory, but shares actual insights and examples on what has worked for him.


You can find the video here: https://seoblueprint.com/best-content-strategy/

I'm super excited to be able to share this one!

Lots more on the way...

The Next Video in Our Local SEO Series is Live

A few days ago we went live with a new video in the recently announced brand new Local SEO Series.

In this latest addition, Blueprint member (and Local SEO guru) Lucian Florian takes you through some of his best tips to help you rank better in Google Maps & the Map Pack.

Here's the direct link: https://seoblueprint.com/win-google-maps/

The thing I love more than anything about Lucian's teaching is that he's focused on things that have actually worked for him and his clients, rather than just theory.

We have a new video in the series coming very shortly, which I can't wait to share!

Introducing a Brand New Local SEO Series

As many of you know, pretty much the only thing I (Glen) don't teach inside SEO Blueprint is Local SEO.

The reason for that is simple: I don't do local SEO for myself or for clients, and I'm not very knowledgable on the subject (it's really something you should be focused on, as there are just so many facets to it).

If we want SEO Blueprint to be the best cutting-edge SEO training online, it's imperative that I have someone else teach this section of the course. We've had some great teachers in our Local SEO module so far who I'm always grateful for meeting, and now I'm happy to introduce one more.

You can learn more about your new teacher and the upcoming series, here: https://seoblueprint.com/new-local-seo-insights/

The next video will be coming shortly!

Our First Ever Superpixels Audit: A SaaS That Has Raised $17M

We've just went live with our first ever Superpixels-focused audit.

In non Glen-made-up-this-word terms, that means we're looking at a site from every other angle than straight up technical SEO.

It's a SaaS brand that has raised $17M USD to date, and we've reviewed it with permission, here: https://seoblueprint.com/brand-has-raised-17m/

Now of course, we haven't forgotten that this is an SEO-focused course. The word 'SEO' is in our name, after all. 

That said, a huge part of Superpixels is about taking things to the next level once you've already taken care of things like Technical SEO (at least as much as you can) and you want to make your life easier when it comes to link building and converting more customers.

I genuinely hadn't looked at this site for close to a year before reviewing it, but definitely found a few things I think should be improved.

I really hope you like this one!

Dozens of Superpixels Have Been Added Since The Launch of SEO Blueprint 2

Over the last few months we've been working on a new notification system to help you see all of our new SEO Blueprint 2 updates.

This is also coming with a new site redesign (mostly non-logged-in pages) and most importantly, lots of new cutting-edge training material that we can't wait to share. 

The new notification system allows us to make smaller updates and display them in an attractive way (like adding examples to our Superpixels sections)

If you don't know, Superpixels is a big part of SEO Blueprint 2 (launched at the end of 2021) and you can find more about it, here: https://seoblueprint.com/superpixels-welcome/

This update is simply to let you know that since the last time we wrote an announcement with this notification software, we've literally added dozens of Superpixels examples. 

The SuperDesign and SuperDesign+ sections (and quite a few tabs in-between) have had the most updates, so if you're ever looking for inspiration, I think you'll love what we've been adding.

I can't wait to unveil all the new changes!

- G

Our Dashboard Page Gets a Refresh

Now that everyone has had a bit more time to start going through SEO Blueprint 2 (currently only available to people who bought SEO Blueprint version 1), we thought our Dashboard page deserved a bit of a refresh.

The design is quite a radical change, but we're confident it will help you find our new content a lot more easily.

Here's a sneak peek:

Content that we added to the Super 100 and Super Content modules have been put in their respective Blueprints, rather than being kept as part of Superpixels.

In other words, we added quite a bit more content than this, but now it can be found in its proper home.

You should get redirected to the Dashboard page as soon as you login but if not, here's another link: https://seoblueprint.com/dashboard/

Thank you for all of the incredible feedback on SEO Blueprint 2 so far. There's lots more on the way!

SEO Blueprint 2 Is Now Live (Free for All Members)

Last week we soft launched SEO Blueprint 2 in our Facebook group and the feedback has been incredible.

Here's a sample of the comments (you may need to click 'display images' in your email client):

Darren's "This is the best thing I read online in 2 years" truly made my day.

I also included Hannes' "Is this still focusing on SEO?" question because this is such a radical change to what we've shared in the past.

Because of this, I think I should reiterate what I said to Gabor's great comment (among 75 on our announcement post).

In essence, after doing 1,500+ video audits, we keep finding the same SEO issues over and over again. Things that should definitely be fixed, but 99% of those fixes are already inside the course.

The thing that made me feel "guilty" is that even if most sites take care of those things, I just don't see them being successful. In other words, they could follow every single step in SEO Blueprint version 1 (or any SEO course) and they wouldn't be any closer to online success.

I couldn't envision anyone buying their products, sharing their articles on social media, linking to them, joining their newsletter or any other kind of positive interaction. They simply weren't memorable or remarkable in any way.

I don't mean that to be harsh. It's just a problem we saw, and we wanted to come up with the solution.

It almost made me feel guilty as I say, because our training would not change that.
And keep in mind that a lot of interactions we have with people who are struggling to rank and make money online basically often amounts to "I'll have to get a day job if this doesn't work" or "I've invested X amount of money that I don't want to lose" and so on.

So the next iteration of our course is basically the answer to "Hey, you've got these main fundamentals taken care of...but that's it." Let's help you take things even further so you are memorable and remarkable. So people do opt-in, share, link to and purchase what you have going on.

Click this link to see the new word we now associate with those things that are truly remarkable online and get access to the entirety of SEO Blueprint 2 (with lots more on the way!).

Or if you need to copy and paste the URL: https://seoblueprint.com/superpixels-welcome/

Please note that the design will change before we open the doors for new members. It's set up this way so you can easily see what is new to the training.

I'm so excited to finally be sharing this with you. Thank you for the continued motivation to make something incredible!

- Glen & the Detailed team behind SEO Blueprint 2


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