Hey everyone 👋

I'm really excited to share that as of today, the next iteration of SEO Blueprint, version 3, is now live.

As some quick history, we first launched SEO Blueprint in the middle of 2019, and went live with version two in 2022.

Now, two years on from the second iteration of our program, we have new insights to share and countless new updates to the training.

You can watch the launch announcement video here: https://seoblueprint.com/welcome-blueprint/

The update comes with a ton of refreshes throughout the program, as well as new modules in the form of a module we call, Playbook.

You can get a link to that here: https://seoblueprint.com/super-playbook-welcome/

Just like we did with SEO Blueprint 2 where we used our Superpixels modules as a base to build upon (new modules have been added, and we've refreshed countless screenshots and links), we have plans to massively build upon the Playbook section as well. 

I really hope you're enjoying the updates. 

If you run a SaaS business, eCommerce store or local service business website, this update is for you.

A lot of what we teach in SEO Blueprint is about how to make your website and content so enticing that it makes it:

• More likely for people to link to you naturally
• More likely people will convert on. your site
• More likely people will seek you out in search results
• More likely people will miss you if you aren't ranking as well as before

While nothing is guaranteed, I think these are some of the best goals to aim for when trying to grow a business that picks up traffic from search engines.

So, if you're running a SaaS business, eCommerce store, local service business or anything where content isn't the main feature of your brand, this update is for you. 

Inside you'll learn two "hidden" aspects of the following screenshot which I think make a huge difference:

I love that the main example from when I shared this a few years back is still in place (and the company are doing well) but I added two brand new examples and updated a lot of the content as well.

I hope you enjoy this one!

As I've been auditing a lot of websites over the past few months, I realised there were two sections of website designs I haven't given enough advice on.

At first they appear to have minimal value, but they're a big part of the impression people get when they come to your website or learn about your brand through social media.

The first new section is about fonts, and how I feel a lot of websites "cheapen" how people see them when choosing the wrong ones. 

Not only do I share a number of examples I personally love, but more importantly I teach you how to identify the fonts any website is using, so you can benefit from inspiration you find around the web. 

Next up is social media cards, and the graphics that accompany your links when you share updates on X (Twitter), Pinterest, Facebook, LinkedIn and more. 

I'm not sure about you, but I feel like this is a genius graphic to use on the homepage of a packaging company focused on the USA.

This section admittedly isn't as filled out as I would like, but I only add examples when I come across them in the wild, rather than actively look to add them. This way I feel like I always add items I genuinely think look good.

If you're unfamiliar with our Superpixels concept or reading this without being an SEO Blueprint member, please keep in mind these updates are only a tiny part of our overall teaching. Creating an incredible website makes so many aspects of "traditional SEO" easier (such as a link building) which is why we like to cover it. 

I felt like these were important angles to cover, so made sure we've done exactly that. 

I'm excited to let you know that we've now finished revamping all of the design-focused modules inside Superpixels.

The most work definitely went into our Overall Design page, where lots of sites were removed (redesigns weren't as attractive, or they were acquired and redirected elsewhere) and lots of new sites were added.

The other two updated modules can be found here and here. 

As a reminder, you don't need to remember exactly which modules we've been updating (that would be super annoying for you), but instead just know that every single Superpixels module is being refreshed for 2024. 

That's the entirety of the original Superpixels modules complete now, as promised. Let's keep going...

It has been a little over two years now since we introduced SEO Blueprint 2 and with it, the introduction of a concept we called "Superpixels".

I won't reveal too much here for people who aren't members of the training, but the idea was that it's not enough to be technically perfect, perform keyword research, create the content to satisfy that and then sit back and focus on link building.

So many sites I looked at and audited each day were massively lacking something extra, and Superpixels was created to help you fill those gaps in your own websites.

Successful websites tend to be living, breathing things, with design overhauls and strategy changes as a way to adapt to what's working and what site visitors value. 

For that reason, we've been tracking those changes and are ready to start adding them to the course.

We've already updated the first design section, here, where we've removed Superpixels which no longer exist, recaptured those which have modernised, and added more that we love. 

This is going to be happening for all modules, and we'll probably have 2-3 updates per week here while the changes are being made.

Everything is ready to be added and updated after months of collecting new examples — we just have to do the work. 

I know I'm incredibly biased but I love the entire Superpixels concept so to see the amazing feedback it received on launch (and continues to receive — thanks Shawna!), I couldn't be happier to keep updating it. 

It's only right that as websites evolve, we keep this section of the website updated as well. 

There's another exciting announcement we're going to make soon, but for now let me wish you all a Happy New Year, and I hope you're doing well wherever you are.  🎉

We've been so busy refreshing videos, updating tools and creating exclusive reports that it means we've gone a while without auditing some new websites inside the training.

That changes today where I, Glen, look at two websites of SEO Blueprint members and share my feedback on what they can improve.

These were a bit tricky to audit since both sites have a lot of great elements in place, but each still had things to potentially work on.

You can find the two videos at the top of our Audits Blueprint page or you can get direct links to the two specific videos here and here. 

Taking advantage of new video player functionality that didn't exist when we first launched this course, we also highlighted issues along the playbar of the video you're watching:

This should make it much easier to skip directly to recommendations if you're short on time. 

In the first video you'll also see me perform a quick check of some new functionality in ScreamingFrog which should make auditing websites that much quicker.

I really hope you find these valuable!

- G

As I write this, SEO Blueprint consists of around 75% video and 25% text.

The text portion has increased massively due to our recent exclusive reports on ranking AI-generated content, competing with digital goliaths dominating Google (Superpixels) and specifically which independent websites thrive during Google updates. 

On top of this we have live website audits, custom tools, and the focus of today, our checklists so you can keep track of updates you're making to personal and client websites, or those you work on in-house.

In May we started adding new checks specifically for eCommerce sites, and now in September we've gone live with a huge update for those who want to rank local businesses higher in Google's search results.

To find it, simply login and click the link to the checklist on your main dashboard page.

Then you can find the new Local SEO tab, like so:

This isn't just any random list of steps, but you'll see notes assigned to most items and links to either the relevant Blueprint training video, or a page on our site with more images as examples. 

The vast majority of updates in the first SEO Audit tab apply to all website types, but we're going to be making more additions to the eCommerce tab in the coming weeks as well. 

I really hope you like this one!

Today I'm very excited to announce that our newest report on AI and content creation is now live. 

We go in-depth on topics like:

• What Google really thinks of AI-generated articles
• What happened when a digital goliath published dozens of articles authored by a bot
• My current philosophy on whether to create content with AI
• Success stories and concerns when publishing AI-assisted articles

You'll also see the tools I'm really not a big fan of, despite the hype they've received elsewhere.

Caption: Showing the Detailed mascot with the leaders in AI right now, Nvidia, felt like a good fit

Once you're logged in, you can read the report here: https://seoblueprint.com/superpixels-ai-seo/

I've put a ton of effort into this and I'm proud of the end result, but it honestly feels like this is just the beginning. 

One of the best parts of running a course like SEO Blueprint is that we're always aiming to stay up to date on what's working, right now, so we'll continue to share new insights on this topic going forward.

- Glen Allsopp

I'm very excited to announce that our extension which allows you to massively speed up performing site: searches in Google (and finding issues on sites) is now live 🎉

You can get the direct link, here: https://detailed.com/site-search/

On that page you'll find a video explaining how the extension works, but let me embed it here as well...

Important Note: I set this extension to only show when it's clicked on in your browser bar. It's too distracting if it's enabled for every single Google search you make. At 1m 50s in the video I show you exactly how to enable that. 

This is probably the first and only update here that isn't exclusive for SEO Blueprint members, but because you've seen me use this so many times inside the training I had to share it here. 

Videos explaining the issues and more use cases will always be exclusive to members. 

As I state in the video, this is really for people who are auditing a few websites every month.

If you have SEO clients, want to find sites with issues to pitch services or just like finding problems on websites, you'll find this saves you a ton of time.

Otherwise, and I'm just being honest here, this probably isn't for you.

I promised we would have a lot of updates this year and you can hopefully see we are shipping at a rapid rate at the moment. There is a lot more on the way!

Today I'm very happy to announce that our new tool for extracting URLs from Google search results is now live inside the training. It looks something like this...

You may recall we previously had desktop software which provided this functionality but as Google are prone to changing how they display search results, the software was prone to breaking and needed to be frequently updated.

We've figured out a far better solution (there's nothing you need to download or sign-up for) whereby we can assign credits to every single SEO Blueprint member using your existing login credentials.

You can find the tool directly, here: https://seoblueprint.com/ranks/ (note that you need to be logged in for this to load).

You can find the video explaining the tool, here: https://seoblueprint.com/how-to-extract-urls/

You won't really "see" any of this but the thing I'm most proud of is how we've integrated this seamlessly with your current login. We've built a hidden credits system which links to your current account and this allows us to roll out even more on-site tools going forward.

I can't wait to share what else we have planned.

Thank you for being here!