Picture this.

You're starting a social media marketing agency and want to make it clear from your homepage exactly what your company does. 

You offer a few different services, so build out pages for each one. But then comes the dilemma: Should your homepage target the "social media agency" keyphrase, or should a service page? Or can both?

Or what if you have a page on the best laptops for 2024. Can you safely create pages on the best budget laptops and the best laptops from Lenovo, or will those pages "fight" against each other in search results?

We aim to answer those questions and more in our brand new keyword cannibalisation training, which you can find here: https://seoblueprint.com/keyword-cannibalisation-top-rankings/

The video is marked with chapters so you can skip to the parts most relevant for your situation.

In it I show two free ways to help identify cannibalisation issues, and how to speed up the process if you have access to a premium tool like Ahrefs or Semrush.

Then we look at the best and most common ways to rectify any problems you might have uncovered.

I really hope you enjoy this one!

- Glen

Just last week Google announced the release of a reviews-focused algorithm update.

Their official documentation on how to write high-quality reviews, which they linked to in the above Twitter announcement, can be found here: https://developers.google.com/search/docs/specialty/ecommerce/write-high-quality-reviews

There has been a lot of talk of huge ranking shifts recently, with some big winners and some initial losers as well.

Thanks to our tracking of 165 independent affiliate sites we’re in the perfect position to tell you if there are any correlations with sites that are now ranking better than ever, or worse than before.

We're just waiting for things to be a little less volatile, then we’re going to run all of the numbers again for our exclusive report and share our findings inside the training. 

Stay tuned for an update on that at the end of this month / early May. 

Glen’s Thoughts on AI? A Sneak Peek of What’s to Come

In recent weeks a lot of people have reached out to me to ask my thoughts on AI and its impact on search and content creation going forward.

It’s a hot topic, so it’s not surprising people want to be prepared for what’s next, but my answer up until now has been some variation of, “I have 15 pages of notes and I’m writing a big report on all of my thoughts”.

That's still the case. This is an important topic and I want to share a well-researched piece (and I was also hoping Google's Bard would be more present in search results by now). That said, a recent post in our Facebook group did get me to share some initial thoughts...

You can find what's behind the 'See more' link text over here: https://www.facebook.com/groups/seoblueprint/posts/1174729786548491/

Want to Share What You’re Working on And Connect With Other Blueprint Members?

You might not know this but when we first launched SEO Blueprint, we had no plans for a Facebook Group, Slack community or any other type of forum.

We were worried that having comments under every video and a Facebook Group would be too much for us to keep up with, and that we would find ourselves answering the same questions over and over again.

Luckily enough people convinced us to start a Facebook group, as our /gold/ page wouldn’t exist without it.

One of the first posts that went live in our group was a thread where people could share what they were working on so they could connect with other members on the same journey.

We’ve just started a brand new thread for this in 2023, so if you want to connect with fellow members, please do go and share your story over here: https://www.facebook.com/groups/seoblueprint/posts/1173842983303838/

Our First Software Test Was a Success: New Tools Coming Soon

As I hinted at in our group a few weeks ago, we’ve been working on a number of tools to help you with keyword research, getting insights from search results and much more. 

Something I want to make clear is that I’m not building these tools to make money from you. You'll either be able to plug in your API keys from other software or I'll just give you as many free credits as I can. They'll never include any kind of payment option to us.

The first tool will just be me giving you free credits to use with it.

The slight technical challenge has been integrating what is essentially a brand new software project into our current Blueprint membership system.

I would rather not make you have to sign up for something again to enjoy all of the additions, so we've tried to make things work with your current login.

I’m happy to report that the first tests integrating the two were a success, so I just need to make things a little prettier to match our style and I’ll be sharing the first one very soon.

We’ve Been Updating a Number of Videos for 2023

One thing I’m really proud of regarding SEO Blueprint is that it’s not something we recorded once and then just try to promote forever.

The doors to this training are very rarely open (usually just two weeks per year, on average) and we’ve made dozens of updates in each of our four years since launching.

Most individual updates aren't significant enough to send emails about, but I promise they are happening behind the scenes.

For instance, we recently updated our videos on Finding the Most Important Pages on Competitor Websites and How You Can Use InTitle: to Give New Insights to Even the Smartest of SEOs.

The original videos were fine in that they made sense and the ideas inside them still worked, but when Google have made two design changes since the original video, we don’t want things to look dated when they’re working as well as ever.

We have a new system on the way if you want to see every tiny detail we've been changing, though we will of course continue to share any significant changes here as well. 

I'm Not A Fan of Hyping Up the Future, But More Exclusive Reports Are on the Way

If you’ve been following my work (Glen) for any decent length of time then you’ll know that this year - at least in the world of SEO - we’ve published more content than ever. The Detailed blog has not only had a massive design overhaul but lots of new content has gone live as well. 

As we’ve been planning a lot more content for the Detailed roadmap (there are at least a dozen articles / reports in the works) we're pretty settled on the idea that we want to share a lot of value in public, but also keep some really specific insights as exclusives for SEO Blueprint members. 

This means that over the coming months, you’re not only going to see us sharing new marketing concepts and ideas at Detailed, but as SEO Blueprint members you’re going to get exclusive additions to most of the articles that people won’t see on the site.

We’ve already done one report in this way - our deep-dive on successful independent affiliates - but we’re going to be focusing on a lot more than just affiliate sites going forward.

I prefer not to talk about things before they’re ready, but also want to make sure you know your Blueprint access comes with lifetime updates, and I can’t wait to share what we have coming up.

Thank you for being here!

- G

A few weeks ago I wrote an article on what I learned analysing 10,000 affiliate-populated search results for 2023.

It went semi-viral around the web (at least in the world of SEO) and contained a promise: I'm going to share even more insights exclusively with SEO Blueprint members.

9,000+ words later, that promise is now a reality, and the report is live.

Here's the direct link: https://seoblueprint.com/superpixels-affiliate-analysis/

(Note:  You need to be logged into SEO Blueprint to see it)

I genuinely expected this to be a 2,000, maybe 3,000 word report but I just kept finding more angles I wanted to research and write about.

You're going to learn:

• The niches they're operating in
• How much content they're publishing each month
• Whether they rely on redirecting expired domains to succeed
• Whether "superpixels" actually matter for them
• Elements of E-E-A-T they're implementing on site

And a lot more.

Because it's such a large report I've made it as skimmable as I possibly can so you can focus on what's more relevant to your situation.

These reports take a ton of time and effort so I can't publish them as quickly as I like, but we have a few more we're working on behind the scenes. I know many members run eCommerce stores, SaaS companies, service businesses and more, and I have you covered.

My current philosophy is that I'll share a huge, in-depth report on Detailed and then follow it up a few weeks later with additional, exclusive insights just for Blueprint members.

I really hope you get a lot of value from this. There's lots more on the way!

- Glen

P.S. I can't see replies to these emails (there's a link inside the report where you can discuss it) but someone recently said that whoever designs them needs to be fired. It made me laugh because I kind of agree. 

Sadly I can't control how they look as it's part of the announcement software we use which allows us to have the nice widgets in the Blueprint dashboard and navigation bar, but I may revert to using other software just for announcement emails going forward. 

First of all, from everyone here at Detailed (the team behind SEO Blueprint) I want to wish you a Happy New Year. 🎉

There are a lot of SEO courses out there online so for you to put your trust in the one we've created is something we massively appreciate, and we'll keep improving the course for many years to come as a way of saying thank you in return.

We've been a little quiet over the past few months publicly, but a lot of time has been spent behind the scenes working on a complete publishing schedule for 2023.

To start with, we have a brand new design for the Detailed blog.

It won't be to everyone's taste (I don't think any website is) but I primarily wanted to make sure it was clean, simple and made the content easy to read. You may need to click 'display images' in your email client to see the graphic above.

I also wanted to integrate multiple page styles, so we now have a Behind the Scenes area (3 articles in there at the moment, with lots more to come) that looks completely different to a typical blog post. 

There's also an article on there I haven't tweeted about, emailed, or announced in any way.

This was not just choosing a new theme.

We literally built something custom from the ground up, with a lot of little features I haven't seen elsewhere (I'll write about that in the future, as many are easy to miss but I see in our analytics they're being used).

If things go to plan, we'll publish more than 10 detailed guides in 2023. (That doesn't sound like a lot, unless you consider we've written less than 10 guides in the history of the site).

These guides will aim to help you take your websites to the next level, with concepts I don't believe have been written about before.

Since Detailed is an SEO blog I thought the above would be relevant to you, but we have dozens of private updates in the wings for SEO Blueprint members as well.

We've been filling up our Trello over the second half of 2022 with brand new concepts I think we'll be the first to share. Ever.

We also have a few videos we want to go back and update as well.

All new concepts get put into a Google Sheet where I rate them by excitement (I know, I'm weird).

The idea being - and it has always stood me well - that the more excited I am to work on and share something, the more insightful and useful you'll find it. 

There are currently 46 items on that list, and my excitement goes as low as '4'.

Some of these just at the ideas stage, but many are more than half complete.

A couple of items on the list have had literal months of development work put into them, and many thousands of dollars, and they'll be going inside the course.

Your SEO Blueprint membership came with lifetime updates, so of course there will be no charge for these.

When I started writing this it was just going to be a "Happy New Year" post and I wasn't going to click the 'Send as email' button (I don't send most updates here as emails) but I got a little carried away in the above. 

I think that's all for now.

I know what really matters is what we publish next, and how useful that is for your online success, so let's focus on that.

Thank you for being here. Some amazing things are coming...

- Glen & the Detailed team

One thing we have always tried to do with SEO Blueprint is make the training as accessible as possible for those that are hard of hearing, deaf, primarily speak another language (or maybe even can't understand me very well).

That's why I'm happy to announce we've just added handwritten captions to a further 9 videos inside the training.

You can turn these on by clicking the 'CC' button at the bottom of your video player:

We have some huge updates in progress that I can't wait to share with you, but it's important that we take care of things like this as well when we add new training or refresh what we've shared in the past.

Thank you for being here!

One of the best things about SEO Blueprint is not our training (which we're insanely proud of) but the community and calibre of people who have joined us.

People who have insights of their own they've been happy to share with members of the community.

There have been quite a few insights in the community that we hadn't added to our dedicated highlights page, so we've just gone ahead and done exactly that.

You can check them out here: https://seoblueprint.com/gold/

You may have seen the page in the past already, but this might be a good time to give it another look to see if there's anything you've missed.

What wasn't interesting to you before based on the stage you were at, may be exactly what you need to read right now. 

Enjoy!

I'm very happy to announce that we have a brand new Local SEO training video inside SEO Blueprint (with lots more updates on the way).

Lucian is back with over 30 minutes of training on how to handle your content strategy. Most importantly, Lucian doesn't just talk about theory, but shares actual insights and examples on what has worked for him.

A few days ago we went live with a new video in the recently announced brand new Local SEO Series.

In this latest addition, Blueprint member (and Local SEO guru) Lucian Florian takes you through some of his best tips to help you rank better in Google Maps & the Map Pack.

Here's the direct link: https://seoblueprint.com/win-google-maps/

The thing I love more than anything about Lucian's teaching is that he's focused on things that have actually worked for him and his clients, rather than just theory.

We have a new video in the series coming very shortly, which I can't wait to share!

As many of you know, pretty much the only thing I (Glen) don't teach inside SEO Blueprint is Local SEO.

The reason for that is simple: I don't do local SEO for myself or for clients, and I'm not very knowledgable on the subject (it's really something you should be focused on, as there are just so many facets to it).

If we want SEO Blueprint to be the best cutting-edge SEO training online, it's imperative that I have someone else teach this section of the course. We've had some great teachers in our Local SEO module so far who I'm always grateful for meeting, and now I'm happy to introduce one more.

The next video will be coming shortly!

We've just went live with our first ever Superpixels-focused audit.

In non Glen-made-up-this-word terms, that means we're looking at a site from every other angle than straight up technical SEO.

It's a SaaS brand that has raised $17M USD to date, and we've reviewed it with permission, here: https://seoblueprint.com/brand-has-raised-17m/

Now of course, we haven't forgotten that this is an SEO-focused course. The word 'SEO' is in our name, after all. 

That said, a huge part of Superpixels is about taking things to the next level once you've already taken care of things like Technical SEO (at least as much as you can) and you want to make your life easier when it comes to link building and converting more customers.

I genuinely hadn't looked at this site for close to a year before reviewing it, but definitely found a few things I think should be improved.

I really hope you like this one!