There's one particular aspect of on-site SEO that webmasters tend to overlook, and making sure we check this has helped us find a lot of issues with client sites.

Not only that, but a mistake here in recent months cost us thousands of clicks before we become aware of the problem (and rectified it).

This video was already in place on SEO Blueprint, but as part of our continued goal to refresh past videos with new information and insights, it has received a much needed update and doubled in length.

You can find the updated training, here.

As always, we've highlighted certain sections of the video to make it easier for you to find which parts are most relevant and useful for your situation. 

I really hope you find value in this one. 

After months of documenting successful examples, I've just finished making an update to one of our best received link building modules.

I first shared this angle back in 2020, and now in 2024 it's as relevant as ever. 

As this section of the website is open to non-members I can't say too much about it here, but if you are a member, I'll say the word "iPhone" which should give a hint.

You can find the updated training here. 

I really hope you find the examples inspiring, as I'm focused on the approach here (not just for link building opportunities, but content ideas as well) more than ever before. 

If you run a SaaS business, eCommerce store or local service business website, this update is for you.

A lot of what we teach in SEO Blueprint is about how to make your website and content so enticing that it makes it:

• More likely for people to link to you naturally
• More likely people will convert on. your site
• More likely people will seek you out in search results
• More likely people will miss you if you aren't ranking as well as before

While nothing is guaranteed, I think these are some of the best goals to aim for when trying to grow a business that picks up traffic from search engines.

So, if you're running a SaaS business, eCommerce store, local service business or anything where content isn't the main feature of your brand, this update is for you. 

Inside you'll learn two "hidden" aspects of the following screenshot which I think make a huge difference:

I love that the main example from when I shared this a few years back is still in place (and the company are doing well) but I added two brand new examples and updated a lot of the content as well.

I hope you enjoy this one!

As I've been auditing a lot of websites over the past few months, I realised there were two sections of website designs I haven't given enough advice on.

At first they appear to have minimal value, but they're a big part of the impression people get when they come to your website or learn about your brand through social media.

The first new section is about fonts, and how I feel a lot of websites "cheapen" how people see them when choosing the wrong ones. 

Not only do I share a number of examples I personally love, but more importantly I teach you how to identify the fonts any website is using, so you can benefit from inspiration you find around the web. 

Next up is social media cards, and the graphics that accompany your links when you share updates on X (Twitter), Pinterest, Facebook, LinkedIn and more. 

I'm not sure about you, but I feel like this is a genius graphic to use on the homepage of a packaging company focused on the USA.

This section admittedly isn't as filled out as I would like, but I only add examples when I come across them in the wild, rather than actively look to add them. This way I feel like I always add items I genuinely think look good.

If you're unfamiliar with our Superpixels concept or reading this without being an SEO Blueprint member, please keep in mind these updates are only a tiny part of our overall teaching. Creating an incredible website makes so many aspects of "traditional SEO" easier (such as a link building) which is why we like to cover it. 

I felt like these were important angles to cover, so made sure we've done exactly that. 

I'm excited to let you know that we've now finished revamping all of the design-focused modules inside Superpixels.

The most work definitely went into our Overall Design page, where lots of sites were removed (redesigns weren't as attractive, or they were acquired and redirected elsewhere) and lots of new sites were added.

The other two updated modules can be found here and here. 

As a reminder, you don't need to remember exactly which modules we've been updating (that would be super annoying for you), but instead just know that every single Superpixels module is being refreshed for 2024. 

That's the entirety of the original Superpixels modules complete now, as promised. Let's keep going...

As part of our promise to overhaul Superpixels ahead of a big announcement, we've finished the work on updating three more modules.

This includes removing items which are no longer relevant, refreshing those which are that have been updated, and adding new items to each section.

A changelog on each page allows you to see what has been changed:

You can find the three updated modules here, here, here and here. 

Note: You don't have to keep track of each of these manually. You can simply navigate them with the left sidebar menu. I simply wanted to hold ourselves accountable to getting all of these refreshed, so we're giving updates about individual page changes. 

Thank you for being here!

It has been a little over two years now since we introduced SEO Blueprint 2 and with it, the introduction of a concept we called "Superpixels".

I won't reveal too much here for people who aren't members of the training, but the idea was that it's not enough to be technically perfect, perform keyword research, create the content to satisfy that and then sit back and focus on link building.

So many sites I looked at and audited each day were massively lacking something extra, and Superpixels was created to help you fill those gaps in your own websites.

Successful websites tend to be living, breathing things, with design overhauls and strategy changes as a way to adapt to what's working and what site visitors value. 

For that reason, we've been tracking those changes and are ready to start adding them to the course.

We've already updated the first design section, here, where we've removed Superpixels which no longer exist, recaptured those which have modernised, and added more that we love. 

This is going to be happening for all modules, and we'll probably have 2-3 updates per week here while the changes are being made.

Everything is ready to be added and updated after months of collecting new examples — we just have to do the work. 

I know I'm incredibly biased but I love the entire Superpixels concept so to see the amazing feedback it received on launch (and continues to receive — thanks Shawna!), I couldn't be happier to keep updating it. 

It's only right that as websites evolve, we keep this section of the website updated as well. 

There's another exciting announcement we're going to make soon, but for now let me wish you all a Happy New Year, and I hope you're doing well wherever you are.  🎉

As I write this, SEO Blueprint consists of around 75% video and 25% text.

The text portion has increased massively due to our recent exclusive reports on ranking AI-generated content, competing with digital goliaths dominating Google (Superpixels) and specifically which independent websites thrive during Google updates. 

On top of this we have live website audits, custom tools, and the focus of today, our checklists so you can keep track of updates you're making to personal and client websites, or those you work on in-house.

In May we started adding new checks specifically for eCommerce sites, and now in September we've gone live with a huge update for those who want to rank local businesses higher in Google's search results.

To find it, simply login and click the link to the checklist on your main dashboard page.

Then you can find the new Local SEO tab, like so:

This isn't just any random list of steps, but you'll see notes assigned to most items and links to either the relevant Blueprint training video, or a page on our site with more images as examples. 

The vast majority of updates in the first SEO Audit tab apply to all website types, but we're going to be making more additions to the eCommerce tab in the coming weeks as well. 

I really hope you like this one!

Today I'm very happy to announce that our new tool for extracting URLs from Google search results is now live inside the training. It looks something like this...

You may recall we previously had desktop software which provided this functionality but as Google are prone to changing how they display search results, the software was prone to breaking and needed to be frequently updated.

We've figured out a far better solution (there's nothing you need to download or sign-up for) whereby we can assign credits to every single SEO Blueprint member using your existing login credentials.

You can find the tool directly, here: https://seoblueprint.com/ranks/ (note that you need to be logged in for this to load).

You can find the video explaining the tool, here: https://seoblueprint.com/how-to-extract-urls/

You won't really "see" any of this but the thing I'm most proud of is how we've integrated this seamlessly with your current login. We've built a hidden credits system which links to your current account and this allows us to roll out even more on-site tools going forward.

I can't wait to share what else we have planned.

Thank you for being here!

Just last week Google announced the release of a reviews-focused algorithm update.

Their official documentation on how to write high-quality reviews, which they linked to in the above Twitter announcement, can be found here: https://developers.google.com/search/docs/specialty/ecommerce/write-high-quality-reviews

There has been a lot of talk of huge ranking shifts recently, with some big winners and some initial losers as well.

Thanks to our tracking of 165 independent affiliate sites we’re in the perfect position to tell you if there are any correlations with sites that are now ranking better than ever, or worse than before.

We're just waiting for things to be a little less volatile, then we’re going to run all of the numbers again for our exclusive report and share our findings inside the training. 

Stay tuned for an update on that at the end of this month / early May. 

Glen’s Thoughts on AI? A Sneak Peek of What’s to Come

In recent weeks a lot of people have reached out to me to ask my thoughts on AI and its impact on search and content creation going forward.

It’s a hot topic, so it’s not surprising people want to be prepared for what’s next, but my answer up until now has been some variation of, “I have 15 pages of notes and I’m writing a big report on all of my thoughts”.

That's still the case. This is an important topic and I want to share a well-researched piece (and I was also hoping Google's Bard would be more present in search results by now). That said, a recent post in our Facebook group did get me to share some initial thoughts...

You can find what's behind the 'See more' link text over here: https://www.facebook.com/groups/seoblueprint/posts/1174729786548491/

Want to Share What You’re Working on And Connect With Other Blueprint Members?

You might not know this but when we first launched SEO Blueprint, we had no plans for a Facebook Group, Slack community or any other type of forum.

We were worried that having comments under every video and a Facebook Group would be too much for us to keep up with, and that we would find ourselves answering the same questions over and over again.

Luckily enough people convinced us to start a Facebook group, as our /gold/ page wouldn’t exist without it.

One of the first posts that went live in our group was a thread where people could share what they were working on so they could connect with other members on the same journey.

We’ve just started a brand new thread for this in 2023, so if you want to connect with fellow members, please do go and share your story over here: https://www.facebook.com/groups/seoblueprint/posts/1173842983303838/

Our First Software Test Was a Success: New Tools Coming Soon

As I hinted at in our group a few weeks ago, we’ve been working on a number of tools to help you with keyword research, getting insights from search results and much more. 

Something I want to make clear is that I’m not building these tools to make money from you. You'll either be able to plug in your API keys from other software or I'll just give you as many free credits as I can. They'll never include any kind of payment option to us.

The first tool will just be me giving you free credits to use with it.

The slight technical challenge has been integrating what is essentially a brand new software project into our current Blueprint membership system.

I would rather not make you have to sign up for something again to enjoy all of the additions, so we've tried to make things work with your current login.

I’m happy to report that the first tests integrating the two were a success, so I just need to make things a little prettier to match our style and I’ll be sharing the first one very soon.

We’ve Been Updating a Number of Videos for 2023

One thing I’m really proud of regarding SEO Blueprint is that it’s not something we recorded once and then just try to promote forever.

The doors to this training are very rarely open (usually just two weeks per year, on average) and we’ve made dozens of updates in each of our four years since launching.

Most individual updates aren't significant enough to send emails about, but I promise they are happening behind the scenes.

For instance, we recently updated our videos on Finding the Most Important Pages on Competitor Websites and How You Can Use InTitle: to Give New Insights to Even the Smartest of SEOs.

The original videos were fine in that they made sense and the ideas inside them still worked, but when Google have made two design changes since the original video, we don’t want things to look dated when they’re working as well as ever.

We have a new system on the way if you want to see every tiny detail we've been changing, though we will of course continue to share any significant changes here as well. 

I'm Not A Fan of Hyping Up the Future, But More Exclusive Reports Are on the Way

If you’ve been following my work (Glen) for any decent length of time then you’ll know that this year - at least in the world of SEO - we’ve published more content than ever. The Detailed blog has not only had a massive design overhaul but lots of new content has gone live as well. 

As we’ve been planning a lot more content for the Detailed roadmap (there are at least a dozen articles / reports in the works) we're pretty settled on the idea that we want to share a lot of value in public, but also keep some really specific insights as exclusives for SEO Blueprint members. 

This means that over the coming months, you’re not only going to see us sharing new marketing concepts and ideas at Detailed, but as SEO Blueprint members you’re going to get exclusive additions to most of the articles that people won’t see on the site.

We’ve already done one report in this way - our deep-dive on successful independent affiliates - but we’re going to be focusing on a lot more than just affiliate sites going forward.

I prefer not to talk about things before they’re ready, but also want to make sure you know your Blueprint access comes with lifetime updates, and I can’t wait to share what we have coming up.

Thank you for being here!

- G