As I write this, SEO Blueprint consists of around 75% video and 25% text.

The text portion has increased massively due to our recent exclusive reports on ranking AI-generated content, competing with digital goliaths dominating Google (Superpixels) and specifically which independent websites thrive during Google updates. 

On top of this we have live website audits, custom tools, and the focus of today, our checklists so you can keep track of updates you're making to personal and client websites, or those you work on in-house.

In May we started adding new checks specifically for eCommerce sites, and now in September we've gone live with a huge update for those who want to rank local businesses higher in Google's search results.

To find it, simply login and click the link to the checklist on your main dashboard page.

Then you can find the new Local SEO tab, like so:

This isn't just any random list of steps, but you'll see notes assigned to most items and links to either the relevant Blueprint training video, or a page on our site with more images as examples. 

The vast majority of updates in the first SEO Audit tab apply to all website types, but we're going to be making more additions to the eCommerce tab in the coming weeks as well. 

I really hope you like this one!

Today I'm very happy to announce that our new tool for extracting URLs from Google search results is now live inside the training. It looks something like this...

You may recall we previously had desktop software which provided this functionality but as Google are prone to changing how they display search results, the software was prone to breaking and needed to be frequently updated.

We've figured out a far better solution (there's nothing you need to download or sign-up for) whereby we can assign credits to every single SEO Blueprint member using your existing login credentials.

You can find the tool directly, here: https://seoblueprint.com/ranks/ (note that you need to be logged in for this to load).

You can find the video explaining the tool, here: https://seoblueprint.com/how-to-extract-urls/

You won't really "see" any of this but the thing I'm most proud of is how we've integrated this seamlessly with your current login. We've built a hidden credits system which links to your current account and this allows us to roll out even more on-site tools going forward.

I can't wait to share what else we have planned.

Thank you for being here!

Just last week Google announced the release of a reviews-focused algorithm update.

Their official documentation on how to write high-quality reviews, which they linked to in the above Twitter announcement, can be found here: https://developers.google.com/search/docs/specialty/ecommerce/write-high-quality-reviews

There has been a lot of talk of huge ranking shifts recently, with some big winners and some initial losers as well.

Thanks to our tracking of 165 independent affiliate sites we’re in the perfect position to tell you if there are any correlations with sites that are now ranking better than ever, or worse than before.

We're just waiting for things to be a little less volatile, then we’re going to run all of the numbers again for our exclusive report and share our findings inside the training. 

Stay tuned for an update on that at the end of this month / early May. 

Glen’s Thoughts on AI? A Sneak Peek of What’s to Come

In recent weeks a lot of people have reached out to me to ask my thoughts on AI and its impact on search and content creation going forward.

It’s a hot topic, so it’s not surprising people want to be prepared for what’s next, but my answer up until now has been some variation of, “I have 15 pages of notes and I’m writing a big report on all of my thoughts”.

That's still the case. This is an important topic and I want to share a well-researched piece (and I was also hoping Google's Bard would be more present in search results by now). That said, a recent post in our Facebook group did get me to share some initial thoughts...

You can find what's behind the 'See more' link text over here: https://www.facebook.com/groups/seoblueprint/posts/1174729786548491/

Want to Share What You’re Working on And Connect With Other Blueprint Members?

You might not know this but when we first launched SEO Blueprint, we had no plans for a Facebook Group, Slack community or any other type of forum.

We were worried that having comments under every video and a Facebook Group would be too much for us to keep up with, and that we would find ourselves answering the same questions over and over again.

Luckily enough people convinced us to start a Facebook group, as our /gold/ page wouldn’t exist without it.

One of the first posts that went live in our group was a thread where people could share what they were working on so they could connect with other members on the same journey.

We’ve just started a brand new thread for this in 2023, so if you want to connect with fellow members, please do go and share your story over here: https://www.facebook.com/groups/seoblueprint/posts/1173842983303838/

Our First Software Test Was a Success: New Tools Coming Soon

As I hinted at in our group a few weeks ago, we’ve been working on a number of tools to help you with keyword research, getting insights from search results and much more. 

Something I want to make clear is that I’m not building these tools to make money from you. You'll either be able to plug in your API keys from other software or I'll just give you as many free credits as I can. They'll never include any kind of payment option to us.

The first tool will just be me giving you free credits to use with it.

The slight technical challenge has been integrating what is essentially a brand new software project into our current Blueprint membership system.

I would rather not make you have to sign up for something again to enjoy all of the additions, so we've tried to make things work with your current login.

I’m happy to report that the first tests integrating the two were a success, so I just need to make things a little prettier to match our style and I’ll be sharing the first one very soon.

We’ve Been Updating a Number of Videos for 2023

One thing I’m really proud of regarding SEO Blueprint is that it’s not something we recorded once and then just try to promote forever.

The doors to this training are very rarely open (usually just two weeks per year, on average) and we’ve made dozens of updates in each of our four years since launching.

Most individual updates aren't significant enough to send emails about, but I promise they are happening behind the scenes.

For instance, we recently updated our videos on Finding the Most Important Pages on Competitor Websites and How You Can Use InTitle: to Give New Insights to Even the Smartest of SEOs.

The original videos were fine in that they made sense and the ideas inside them still worked, but when Google have made two design changes since the original video, we don’t want things to look dated when they’re working as well as ever.

We have a new system on the way if you want to see every tiny detail we've been changing, though we will of course continue to share any significant changes here as well. 

I'm Not A Fan of Hyping Up the Future, But More Exclusive Reports Are on the Way

If you’ve been following my work (Glen) for any decent length of time then you’ll know that this year - at least in the world of SEO - we’ve published more content than ever. The Detailed blog has not only had a massive design overhaul but lots of new content has gone live as well. 

As we’ve been planning a lot more content for the Detailed roadmap (there are at least a dozen articles / reports in the works) we're pretty settled on the idea that we want to share a lot of value in public, but also keep some really specific insights as exclusives for SEO Blueprint members. 

This means that over the coming months, you’re not only going to see us sharing new marketing concepts and ideas at Detailed, but as SEO Blueprint members you’re going to get exclusive additions to most of the articles that people won’t see on the site.

We’ve already done one report in this way - our deep-dive on successful independent affiliates - but we’re going to be focusing on a lot more than just affiliate sites going forward.

I prefer not to talk about things before they’re ready, but also want to make sure you know your Blueprint access comes with lifetime updates, and I can’t wait to share what we have coming up.

Thank you for being here!

- G

First of all, from everyone here at Detailed (the team behind SEO Blueprint) I want to wish you a Happy New Year. 🎉

There are a lot of SEO courses out there online so for you to put your trust in the one we've created is something we massively appreciate, and we'll keep improving the course for many years to come as a way of saying thank you in return.

We've been a little quiet over the past few months publicly, but a lot of time has been spent behind the scenes working on a complete publishing schedule for 2023.

To start with, we have a brand new design for the Detailed blog.

It won't be to everyone's taste (I don't think any website is) but I primarily wanted to make sure it was clean, simple and made the content easy to read. You may need to click 'display images' in your email client to see the graphic above.

I also wanted to integrate multiple page styles, so we now have a Behind the Scenes area (3 articles in there at the moment, with lots more to come) that looks completely different to a typical blog post. 

There's also an article on there I haven't tweeted about, emailed, or announced in any way.

This was not just choosing a new theme.

We literally built something custom from the ground up, with a lot of little features I haven't seen elsewhere (I'll write about that in the future, as many are easy to miss but I see in our analytics they're being used).

If things go to plan, we'll publish more than 10 detailed guides in 2023. (That doesn't sound like a lot, unless you consider we've written less than 10 guides in the history of the site).

These guides will aim to help you take your websites to the next level, with concepts I don't believe have been written about before.

Since Detailed is an SEO blog I thought the above would be relevant to you, but we have dozens of private updates in the wings for SEO Blueprint members as well.

We've been filling up our Trello over the second half of 2022 with brand new concepts I think we'll be the first to share. Ever.

We also have a few videos we want to go back and update as well.

All new concepts get put into a Google Sheet where I rate them by excitement (I know, I'm weird).

The idea being - and it has always stood me well - that the more excited I am to work on and share something, the more insightful and useful you'll find it. 

There are currently 46 items on that list, and my excitement goes as low as '4'.

Some of these just at the ideas stage, but many are more than half complete.

A couple of items on the list have had literal months of development work put into them, and many thousands of dollars, and they'll be going inside the course.

Your SEO Blueprint membership came with lifetime updates, so of course there will be no charge for these.

When I started writing this it was just going to be a "Happy New Year" post and I wasn't going to click the 'Send as email' button (I don't send most updates here as emails) but I got a little carried away in the above. 

I think that's all for now.

I know what really matters is what we publish next, and how useful that is for your online success, so let's focus on that.

Thank you for being here. Some amazing things are coming...

- Glen & the Detailed team

One thing we have always tried to do with SEO Blueprint is make the training as accessible as possible for those that are hard of hearing, deaf, primarily speak another language (or maybe even can't understand me very well).

That's why I'm happy to announce we've just added handwritten captions to a further 9 videos inside the training.

You can turn these on by clicking the 'CC' button at the bottom of your video player:

We have some huge updates in progress that I can't wait to share with you, but it's important that we take care of things like this as well when we add new training or refresh what we've shared in the past.

Thank you for being here!

One of the best things about SEO Blueprint is not our training (which we're insanely proud of) but the community and calibre of people who have joined us.

People who have insights of their own they've been happy to share with members of the community.

There have been quite a few insights in the community that we hadn't added to our dedicated highlights page, so we've just gone ahead and done exactly that.

You can check them out here: https://seoblueprint.com/gold/

You may have seen the page in the past already, but this might be a good time to give it another look to see if there's anything you've missed.

What wasn't interesting to you before based on the stage you were at, may be exactly what you need to read right now. 

Enjoy!

Over the last few months we've been working on a new notification system to help you see all of our new SEO Blueprint 2 updates.

This is also coming with a new site redesign (mostly non-logged-in pages) and most importantly, lots of new cutting-edge training material that we can't wait to share. 

The new notification system allows us to make smaller updates and display them in an attractive way (like adding examples to our Superpixels sections)

If you don't know, Superpixels is a big part of SEO Blueprint 2 (launched at the end of 2021) and you can find more about it, here: https://seoblueprint.com/superpixels-welcome/

This update is simply to let you know that since the last time we wrote an announcement with this notification software, we've literally added dozens of Superpixels examples. 

The SuperDesign and SuperDesign+ sections (and quite a few tabs in-between) have had the most updates, so if you're ever looking for inspiration, I think you'll love what we've been adding.

I can't wait to unveil all the new changes!

- G

Now that everyone has had a bit more time to start going through SEO Blueprint 2 (currently only available to people who bought SEO Blueprint version 1), we thought our Dashboard page deserved a bit of a refresh.

The design is quite a radical change, but we're confident it will help you find our new content a lot more easily.

Here's a sneak peek:

Content that we added to the Super 100 and Super Content modules have been put in their respective Blueprints, rather than being kept as part of Superpixels.

In other words, we added quite a bit more content than this, but now it can be found in its proper home.

You should get redirected to the Dashboard page as soon as you login but if not, here's another link: https://seoblueprint.com/dashboard/

Thank you for all of the incredible feedback on SEO Blueprint 2 so far. There's lots more on the way!

One part of SEO Blueprint that we're incredibly proud of is our community. Not only via our Facebook Group (1,000+ discussions) but our below-video comments (1,600+) as well.

Early on we realised there were so many great discussions and incredible replies that were going to be easy to miss, so we created our /gold/ page to highlight them. 

As more and more comments come in, we save them on a Trello board so that when we do update the page, we have quite a few comments to add at once.

Today we've refreshed the gold page, adding things like:

- Kevin's smart tip on getting more YouTube views
- How Purushottam increased clicks on his affiliate inks
- Glenn shared how he creates exceptional content for clients (even in niches he isn't familiar with)

There's much more, but part of the fun is in seeing all of the headlines on our gold page at once and clicking on those that interest you.

Thanks to all who stop by our community each and every day.

If you found value in someone's comments, please do let them know!

When we first launched SEO Blueprint in the middle of 2019, we thought having comments underneath each video would be enough to satisfy the personal aspect of our offering.

The idea being that we try to teach something to the best of our ability, but if you have any questions, we can help you right where (and when) you have them.

That said, creating a Facebook Group was by far the most requested update from our initial members, and I have to say I'm really glad we ended up launching one a few weeks later.

We'll pass 1,000 discussions in there this year, so we created our /gold/ page as a way to highlight the best of what's being shared.