There's one particular aspect of on-site SEO that webmasters tend to overlook, and making sure we check this has helped us find a lot of issues with client sites.

Not only that, but a mistake here in recent months cost us thousands of clicks before we become aware of the problem (and rectified it).

This video was already in place on SEO Blueprint, but as part of our continued goal to refresh past videos with new information and insights, it has received a much needed update and doubled in length.

You can find the updated training, here.

As always, we've highlighted certain sections of the video to make it easier for you to find which parts are most relevant and useful for your situation. 

I really hope you find value in this one. 

We've been so busy refreshing videos, updating tools and creating exclusive reports that it means we've gone a while without auditing some new websites inside the training.

That changes today where I, Glen, look at two websites of SEO Blueprint members and share my feedback on what they can improve.

These were a bit tricky to audit since both sites have a lot of great elements in place, but each still had things to potentially work on.

You can find the two videos at the top of our Audits Blueprint page or you can get direct links to the two specific videos here and here. 

Taking advantage of new video player functionality that didn't exist when we first launched this course, we also highlighted issues along the playbar of the video you're watching:

This should make it much easier to skip directly to recommendations if you're short on time. 

In the first video you'll also see me perform a quick check of some new functionality in ScreamingFrog which should make auditing websites that much quicker.

I really hope you find these valuable!

- G

I'm very excited to announce that our extension which allows you to massively speed up performing site: searches in Google (and finding issues on sites) is now live 🎉

You can get the direct link, here: https://detailed.com/site-search/

On that page you'll find a video explaining how the extension works, but let me embed it here as well...

Important Note: I set this extension to only show when it's clicked on in your browser bar. It's too distracting if it's enabled for every single Google search you make. At 1m 50s in the video I show you exactly how to enable that. 

This is probably the first and only update here that isn't exclusive for SEO Blueprint members, but because you've seen me use this so many times inside the training I had to share it here. 

Videos explaining the issues and more use cases will always be exclusive to members. 

As I state in the video, this is really for people who are auditing a few websites every month.

If you have SEO clients, want to find sites with issues to pitch services or just like finding problems on websites, you'll find this saves you a ton of time.

Otherwise, and I'm just being honest here, this probably isn't for you.

I promised we would have a lot of updates this year and you can hopefully see we are shipping at a rapid rate at the moment. There is a lot more on the way!

Picture this.

You're starting a social media marketing agency and want to make it clear from your homepage exactly what your company does. 

You offer a few different services, so build out pages for each one. But then comes the dilemma: Should your homepage target the "social media agency" keyphrase, or should a service page? Or can both?

Or what if you have a page on the best laptops for 2024. Can you safely create pages on the best budget laptops and the best laptops from Lenovo, or will those pages "fight" against each other in search results?

We aim to answer those questions and more in our brand new keyword cannibalisation training, which you can find here: https://seoblueprint.com/keyword-cannibalisation-top-rankings/

The video is marked with chapters so you can skip to the parts most relevant for your situation.

In it I show two free ways to help identify cannibalisation issues, and how to speed up the process if you have access to a premium tool like Ahrefs or Semrush.

Then we look at the best and most common ways to rectify any problems you might have uncovered.

I really hope you enjoy this one!

- Glen

As we've just closed the doors on our second ever opening, I thought it would be the perfect time to run a contest I've always wanted to be part of myself.

We're giving away up to $1,000 in SEO tool prizes (split among four winners), and in return, all you have to do is find something quirky or weird about the site I share tomorrow.

This is not a competition about who can write the most or who can spend the most time on a website: It's just a bit of fun, giving you a reason to put some of the on-site modules to the site and bringing our amazing community together.

The contest starts in 24 hours, and you can learn more about it in our Facebook group, here: https://www.facebook.com/groups/seoblueprint/permalink/451823655505778/

Even if you're brand new to SEO, you stand a chance of winning this one.

If all goes well, I would love to run more of these fun contests in the future, so let's see how it goes.

Remember: We want to build an elite and exclusive community, but we also want to be free from elitism and judgement, so if you wish to join our Facebook group with a pen name (as long as Facebook approve your account) that's totally fine.

When most of your website traffic likely comes from people using a mobile or tablet device, it's important to ensure there aren't any obvious issues for the majority of your site users.

That's why in today's video not only will I show you how to look for issues, but also give two examples of issues I came across in the real-world.

(This was also my first time recording videos directly on my phone and embedding them into a normal video, which was fun).

You can find the video here: https://seoblueprint.com/site-on-a-mobile-device/

With the great rollout of mobile-first indexing, how your site appears and how it differs from your desktop experience is critical to keep in mind.

We will have some more videos on this for that exact reason, but I plan to share something a little more exciting in our next update :)

One of the longest videos in the program - and perhaps the longest in the on-site SEO module - is my guide on how to act towards "thin" or "unnecessary" website pages.

At the request of Dane (Thanks Dane!), we've just finished putting together a 16-page worksheet to go with the video as well.

You'll find it directly under the video, here: https://seoblueprint.com/act-upon-thin-or-unnecessary-pages/

I hope this makes life easier for you!

One of the things I love the most about SEO is that I continually find new things that affect a large number of pages on one site, that have never been an issue on sites I've analysed in the past.

Today's new video covers a specific example, referring to the character people use before adding their branding in title tags.

I can't say too much since these updates are available to read by non-members as well (though the content isn't), but I think you'll find this one interesting.

Here's the link: https://seoblueprint.com/spacing-issue-in-titles/

I really hope you like this one.

Throughout the on-site SEO module, I've shown a number of different ways to find pages on your site (or your clients sites) that probably shouldn't exist.

At times, I've also included a number of hints as to what to do about those pages; such as sharing fixes for the "pages as images" issue which is common on sites running on WordPress.

Thanks to some feedback from Kim and Abhishek, I realised we should definitely have a single, in-depth video on what to do with the majority of "thin" or "strange" pages you come across.

I've just went live with a new video on exactly that: https://seoblueprint.com/act-upon-thin-or-unnecessary-pages/

This video was 40 minutes long before I cut it down to 30, but I like to think there's no fluff and it's full of actionable advice.

Just to make your life easier, you'll find clickable chapters in the play bar so you can skip to the sections most relevant to you.

I really hope you enjoy this one!

P.S. If you're reading this as an email subscriber, I actually made two other updates in the last 48 hours that I didn't email you about.

I try to only email you when I have something big to say, but you can click on What's new in the top right of the page after you log-in, and you'll see what else we've added.

One of our commenters, Michael, asked for a way to 'hide' one version of URLs when doing a check for trailing slash issues.

I've just uploaded a video in our on-site SEO section - here - on how we do this for large websites.

If a website tends to load URLs with a trailing slash, we look at the opposite, and vice versa.

The approach we share is especially useful on large websites.

Thanks for the suggestion Michael, and I hope you all find this useful!