A lot has changed, much remains the same, and things that are old are now being touted as new again.

It must mean there's a new version of our 'State of SEO' report that has just gone live. 😬

2024 was the first year we put one of these together, and was something I felt like I had to do with all that was happening in the world of SEO.

Things haven't slowed down in 2025, so I'm back with a brand new update on the state of what's happening and what I'm thinking about. 

I take these reports seriously as I respect that people will decide how to spend their time based on them.

That's why I've shared a lot of insights and data from my own research and from that of others to help you form your own opinions about what is happening. I'm also happy to admit where I don't have concrete advice to give (like how content production is going to change) and state it's something I need to dive into further.

Here's the link to dive in: https://seoblueprint.com/super-state/

I really hope you find it valuable!

I'm happy to announce I've just published a new video showing dozens of real world examples of the kind of issues I find on websites in 2025.

Some are small and definitely me being picky, while others are much more serious and hint at issues throughout an entire website.

It's funny that I think I've given a huge range of examples and yet I'm really just scratching the surface of how many I've documented and still find on a regular basis.

You can find the video here: https://seoblueprint.com/on-site-ai/

I really hope you find it valuable!

Link building is an interesting space, where tactics can be really smart to do then get so abused they're no longer effective.

There's one type of link I always want to pick up more than anything else, and that hasn't changed since SEO Blueprint was released.

In this 2025 update to our video we cover the latest link building research tools, the things to look for, and some tips and tricks if you're on a budget.

You can find the video here: https://seoblueprint.com/link-building-landscape/ 

I really hope you find it valuable!

Back when we first launched SEO Blueprint v1, I created a video about an incredible opportunity I believed everyone had to be personal at a time when so much link building efforts were spammy and automated.

In the video I said I didn't think the opportunity would last long, as people would catch on to how ineffective their efforts were.

Well, I've just went back and updated that video for 2025 to see what has changed (if anything at all) and whether an opportunity still exists.

Here's the link: https://seoblueprint.com/link-building-opportunity/

There are lots more updates on the way (such as for our crawler which was announce yesterday) but I wanted to make sure I gave this a refresh for 2025.

At the end of last year, Apple made an update to MacOS which caused some issues with the Desktop website crawler we had created for all members.

It was never intended to be a replacement for tools which people work on full-time, but there to offer a quick audit of any website when you're in a pinch or if you don't have a huge budget.

Unfortunately as I have no personal skills in creating desktop software, it hasn't been the easiest thing to keep updating.

Luckily, we have a solution, and we've been making incredible progress on our (free) web-based site crawler for all members. 

Here's a little teaser of what it looks like:

Right now it's good for finding key issues on websites just a few thousand pages (at most).

Fortunately there are ways to build this in that it could handle 10,000+ URLs per crawl, but we want to make sure everything makes sense and it's useful before going too far. 

If you have interest in trying it out, please send an email to hey@detailed.com with your account Username and we'll give you access to v1.

Thank you!

Back in May of this year I shared a huge 5,000+ word report on the current state of SEO, as I saw it.

It's something we had never done for SEO Blueprint before because while things are technically always changing, I like to think a lot of the fundamentals remain the same.

Still, 2024 was an interesting year for search, so it felt like something I had to share.

I've now began updating the report for November, with a lot more promising news than we shared in May.

You can view the report in our Goliath Playbook module, here.

Over the last few weeks, Google updated Chrome to version 131, which unfortunately broke our Detailed Site:Search extension.

It's definitely not our most popular tool (~500 weekly users, vs 350,000 weekly users for the Detailed SEO Extension) but it's something we massively rely on when auditing sites.

We also know it's used by a lot of SEO Blueprint members, as many of you reached out to us as soon as Chrome updated to let us know it was no longer working.

We've replied to everyone individually (thanks for reaching out!), but also wanted to post an update here for all members to let you know it's working again.

We're just waiting for Chrome store approval, which should take around 24-48 hours.

You can get the Detailed Site:Search extension here: https://chromewebstore.google.com/detail/detailed-site-search/loblhceoipmbghoakodijfebkbfodkmf?hl=en-US

If you haven't checked out the Superpixels section of SEO Blueprint in a while, you might want to give it a look.

We've quietly been updating a number of modules, with SuperHooks being the latest to get a refresh.

Our primary focus is always going to be on what you can do to get more targeted search engine traffic to your website, but we want to help you convert and build a connection with those people better as well. 

If you haven't yet went through the Digital Goliaths reporting - first introduced with SEO Blueprint 3 - then this might be your sign to check back in.

We've just made some updates to one of our research modules, which you can see here: https://seoblueprint.com/super-footer-links/

Hey everyone 👋

I'm really excited to share that as of today, the next iteration of SEO Blueprint, version 3, is now live.

As some quick history, we first launched SEO Blueprint in the middle of 2019, and went live with version two in 2022.

Now, two years on from the second iteration of our program, we have new insights to share and countless new updates to the training.

You can watch the launch announcement video here: https://seoblueprint.com/welcome-blueprint/

The update comes with a ton of refreshes throughout the program, as well as new modules in the form of a module we call, Playbook.

You can get a link to that here: https://seoblueprint.com/super-playbook-welcome/

Just like we did with SEO Blueprint 2 where we used our Superpixels modules as a base to build upon (new modules have been added, and we've refreshed countless screenshots and links), we have plans to massively build upon the Playbook section as well. 

I really hope you're enjoying the updates.