Auditing a WordPress Plugin Provider (And Using Sitebulb on Screen)

If you've watched a few of my on-site audits already, then you'll know I'm a huge fan of ScreamingFrog.

It saves a lot of time when auditing a site, and helps you uncover issues you probably wouldn't have found otherwise.

One tool I'm a fan of, but haven't yet used on a site audit (at least not a recorded one), is Sitebulb.

Like ScreamingFrog, it's a premium site auditing tool designed to help you uncover problems. It does look quite different though:


Sitebulb is also set-up very differently to SF and takes a while to get used to, but I thought you might like to see how it works, so used it for my most recent update.

Here's the link: https://seoblueprint.com/analysing-a-wordpress-plugin/

I really hope you enjoy this one. Lots more on the way!

P.S. If you're not yet in our Facebook Group, don't forget to come and join us over here: https://www.facebook.com/groups/seoblueprint/

A New Version of Detailed Crawler (+ Blueprint Search Functionality)

I'm excited to announce that we have a new version of Detailed Crawler which no longer requires you to keep downloading and overwriting your previous installation.

Instead, the tool now updates itself in-app, and all you have to do is simply restart it to get the latest features.

This change comes with a number of new filters for finding on-site issues, as we try harder than ever to make this the best free crawler on the market (it might actually be the only one).

If you last downloaded the tool before the 14th of November, you'll need to download it again, here: https://seoblueprint.com/detailed-crawler/

Sorry for the hassle, but this should be the last time you ever have to do so manually.

On top of that, we've added a much requested search function to the dashboard area, which should look like this:

Not only does this allow you to search video titles and page content, but it searches comments as well.

So if you want to find all of your own comments, this is one way to do so.

We also had a request to have a page where all of the latest comments are displayed.

I can certainly make this more useful but we've created a page for those as well, which looks something like this:

If you want to find the page again, just go to the main Dashboard area and look at the latest comments, and click 'View All'.

We also made some other announcements recently we didn't send an email about so you can look out for those, but I hope you enjoy these updates!

P.S. If you're not in our Facebook group yet, do come and join us. I shared a pretty cool new tool there this week: https://www.facebook.com/groups/seoblueprint/

(You're welcome to use a pen name if you're not a fan of Facebook for personal things).

A New Video on Mobile Auditing (With Two Real-World Examples)

When most of your website traffic likely comes from people using a mobile or tablet device, it's important to ensure there aren't any obvious issues for the majority of your site users.

That's why in today's video not only will I show you how to look for issues, but also give two examples of issues I came across in the real-world.

(This was also my first time recording videos directly on my phone and embedding them into a normal video, which was fun).

You can find the video here: https://seoblueprint.com/site-on-a-mobile-device/

With the great rollout of mobile-first indexing, how your site appears and how it differs from your desktop experience is critical to keep in mind.

We will have some more videos on this for that exact reason, but I plan to share something a little more exciting in our next update :)

Two Brand New Videos on Outreach That Actually Works

We've just added two new videos to the link building module sharing different outreach angles that actually work.

(There are actually three new outreach videos if you didn't see the one we added at the end of last week).

Not only will you get a core foundation of what makes people open and respond to emails from strangers - so you're never lost about what to say, without being spammy - but I'll show some real world examples as well.

You can find the new videos in the link building blueprint.

The first is titled, "Perfecting Your Why: A Framework Behind Successful Outreach" (link), and there are two more directly after that.

I show some pretty cool tips I haven't seen discussed before so I really hope you get value out of this one.

If link building is not your focus just yet, I have some really exciting updates for other Blueprint's on the way as well.

Introducing a New Outreach Series (One of Many Updates in Progress)

I hate to be "that guy", but the updates we have planned for SEO Blueprint going forward are just incredibly exciting to me.

We have tools, worksheets, angles and more that I think you're going to love. I can't wait to share them over the coming weeks and months.

One new venture kicking off today is the introduction of a new series on outreach, and specifically some "ins" you can use to break down barriers and get the attention of your Seed 100.

This introduction video is quite simple so I'm not sending it as an email to update subscribers, but there is one cool angle in there regarding Client SEO I think you're going to find useful.

(Plus, it lays the groundwork for all of the related videos to come).

You can find the link here: https://seoblueprint.com/framework-behind-successful-outreach/

Most importantly, I never want you think "What kind of email should I send to this person that will work the best?"

As long as you know the core fundamental reason why successful outreach is, well...successful, then you'll never doubt the messages you're about to send.

An Interesting On-Site "Issue" I've Been Seeing Lately

One of the things I love the most about SEO is that I continually find new things that affect a large number of pages on one site, that have never been an issue on sites I've analysed in the past.

Today's new video covers a specific example, referring to the character people use before adding their branding in title tags.

I can't say too much since these updates are available to read by non-members as well (though the content isn't), but I think you'll find this one interesting.

Here's the link: https://seoblueprint.com/spacing-issue-in-titles/

I really hope you like this one.

A 30-Minute Video on What to Do With Thin / Unnecessary Pages

Throughout the on-site SEO module, I've shown a number of different ways to find pages on your site (or your clients sites) that probably shouldn't exist.

At times, I've also included a number of hints as to what to do about those pages; such as sharing fixes for the "pages as images" issue which is common on sites running on WordPress.

Thanks to some feedback from Kim and Abhishek, I realised we should definitely have a single, in-depth video on what to do with the majority of "thin" or "strange" pages you come across.

I've just went live with a new video on exactly that: https://seoblueprint.com/act-upon-thin-or-unnecessary-pages/

This video was 40 minutes long before I cut it down to 30, but I like to think there's no fluff and it's full of actionable advice.

Just to make your life easier, you'll find clickable chapters in the play bar so you can skip to the sections most relevant to you.

I really hope you enjoy this one!

P.S. If you're reading this as an email subscriber, I actually made two other updates in the last 48 hours that I didn't email you about.

I try to only email you when I have something big to say, but you can click on What's new in the top right of the page after you log-in, and you'll see what else we've added.

A New Audits Module (And Refreshed Dashboard)

When we opened SEO Blueprint to the world, we allowed people who joined us in the first 48 hours to request a video for the course.

Around 50% of those requests were for reviews of personal sites, and around 50% were requests for further analysis on particular aspects of SEO (such as market research, and more).

I've recorded six of those videos now, but unfortunately some people didn't understand the original offer and asked for their site review to be private (which I'll happily take the blame for. It's not the end of the world.)

Some people are fine for us to share their reviews however, with three of those videos now live in our new audits module, https://seoblueprint.com/audits-blueprint/.

I don't think these videos should be 'completable' as you probably only want to watch those most relevant to your niche, but you can at least mark them as being watched.

To go with this we're also refreshing the dashboard so you can stay up to date on what's new at all times.

I blurred out the websites in the screenshot (and one commenter name) not to entice you to click through, but because these updates can be viewed by non members -- though they can not see any of the course content.

I've had some requests to make this dashboard more user-friendly on mobile devices so that's what I'm going to be focused on in the next update - though individual module pages should be fine on mobile devices.

I really hope you're enjoy this updates, and I can't wait to share what else we have in store. We haven't revealed all of the good stuff just yet.

Thank you for being here!

👥 We Now Have a Facebook Group (!)

After enough peer pressure over the last few weeks, we have finally caved and decided to create a Facebook group.

In all honesty, we think everyone requesting it was very right to do so, and a lot of SEOBlueprint members have already joined us inside.

You can find the group here: https://www.facebook.com/groups/seoblueprint/

Note that you will be asked for your course email address so we can help ensure only members are inside.

I should add, as I know people are going to be worried about this: This group is not for course support.

Not everyone uses Facebook (or wants to use Facebook) so that wouldn't be fair.

Also, the reason we didn't launch with a group is because groups are typically hard to manage and find things that have already been discussed.

I really like the on-site comment option where specific videos have all of their questions and answers in one place.

The primary purpose of the group is for members to be able to connect with each other, especially in order to create PINs, share link opportunities, ideas, and more.

Three New Local SEO Videos

We're very proud to have people like Brandon and Pratik with us on this course, helping to share their Local SEO expertise.

Today we're very happy to have just uploaded three new videos from Pratik, with some fantastic insights.

You can find them on the Local SEO Blueprint.

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