[New Series] Diagnosing Detailed: A Rankings-Recovery Follow Along

Today we released a new video inside of Blueprint but I'm not sending an email about it.

The opening is a little bit personal, but most importantly it's "just" the introduction to a series and doesn't have any actionable takeaways.

Don't get me wrong, it took a few days to put together and it's decently long (18 mins) but I respect your time and watching it should be pretty low on your to-do-list.

The summary is this: We're starting a new series on SEO Blueprint where we will be diagnosing and analysing all of the issues with our own website.

We'll be:

- Looking at log files for the first time inside the course
- Speeding up the site
- Finding and fixing (with code shown) dozens of on-site issues
- Harshly critiquing everything I think is wrong, and why
- and much more.

We've done so many mini audits on so many sites that it should be a nice change to take one project and actually get into the nitty gritty over multiple days / weeks like we would with a client site.


The link is here if you want to watch it, but I also want to clarify that this is absolutely not all that we have planned.

We've invested a lot of time and money into upcoming modules (and software) that will be launching in the first quarter of this year.

There's one project that I'm particularly proud of, which I have been internally documenting for years, that is finally organised and ready for me to start building.

This is just more of a "we're going to do this anyway, so why not document it?" take.

Thank you all for your patience with me in the second half of last year, and I look forward to making up for it with a lot of updates in 2021.